Direction
We translate the brand ambition or approved agency direction into a coherent, producible visual campaign.
Treatment and production frameworkCampaign production for heritage lifestyle brands
STORYTELLING FOR BRANDS BUILT TO LAST.
We create story-led campaigns through film and photography for hospitality and fashion brands, and their agencies, across Europe.
Direction, planning, production and final assets. Your team or agency manages the channels.Selected work · Campaigns and commercials
WE CREATE THE TASTE OF
LIFE IN YOUR WORLD.
Film, photography and visual research presented project by project, with one clear context and only verified credits.
For agencies
THE EXECUTION PARTNER
BEHIND THE CAMPAIGN.
Your team owns the larger objective and client relationship. We turn approved direction into a realistic production, lead the moving parts and deliver one coherent body of work.
Hero films · Campaign photography · Short and vertical films · Paid campaign variations · Product details · Website assets. Each output is agreed before production.
Production
We assemble the project-specific crew, locations and production plan, then lead the shoot through one accountable production partner.
Captured film and photographyDelivery
We edit, finish and organise the agreed campaign films, photographs and focused derivatives for the intended markets.
Finished, organised campaign assetsWho we work best with
FOR BRANDS.
FOR AGENCIES.
Primarily hospitality and fashion, supported by tennis, interiors and the wider culture of considered European living.
Agencies
You keep strategic and client leadership. We challenge, refine and execute the production required to make the campaign real.
For agenciesEstablished brands
If your team already owns the brand and channels, we become the campaign production partner between strategy and final execution.
Early-stage brands are considered selectively when the strategic foundation, internal capability and production ambition are already in place.Our world
HOSPITALITY. FASHION.
A SHARED POINT OF VIEW.
Heritage, enduring design and thoughtful hospitality shape our work. Hospitality and fashion are our core, with selected projects across tennis, interiors and related European lifestyle worlds.
Where we work
BASED IN GERMANY.
PRODUCING ACROSS EUROPE.
Milan · Paris · Berlin
We travel where the concept takes us, with project-specific crews and local production support.
A clear division of responsibility
WE PRODUCE THE ASSETS.
YOU LEAD THE CHANNELS.
We do not manage social accounts, publishing or communities, or offer standalone influencer management and model booking. Your marketing team or agency retains channel and media management.
Every asset should have a purpose before the camera starts rolling. If a simpler production serves the objective better, we will say so.
Our production network
A FOCUSED CORE.
THE RIGHT SPECIALISTS.
Devin leads the creative direction. The production team expands only when the project needs it, through trusted specialists and local partners.
Lighting, sound, styling, hair and makeup, set design, camera crew, location support and talent can be coordinated as part of the production. These are project-specific partners, not a permanent in-house roster.
How a project starts
CONTEXT FIRST.
THEN A CONVERSATION.
Create an account, complete the project questionnaire and choose a first call. Your answers stay with your enquiry so we can prepare.
Account
Create your account or sign in.
Questionnaire
Tell us the objective, scope, market, timing and budget.
First call
Choose a time, then discuss fit and the production approach.
Direction
Agree the concept, outputs and production plan.
Production
Create the agreed film and photography.
Delivery
Receive the finished assets in the agreed formats.
Production scope
SCOPED AROUND
THE OBJECTIVE.
Orientation ranges, not fixed packages. The final scope depends on concept, location, crew, shoot days, talent, travel, deliverables, usage rights and postproduction.
Focused production
€10K–€15KOne precise accent: a focused collaboration, interview, event, photography series or one specific campaign angle.
Campaign system
€25K–€35KA smaller connected campaign across a principal film, photography and selected short-form, paid and evergreen adaptations.
Expanded campaign world
€50K–€60K+A deeper, reusable visual system with connected films, richer photography, more narrative layers and several campaign phases.
Natural scope for the fullest campaign systemAdditional performers, creators or specialist resources are scoped only when the campaign requires them. They are not a separate talent service.
Behind BROT UND BUTTER
COMMERCIAL THINKING.
VISUAL PRODUCTION.
Devin Leick · Creative Director / FilmmakerBROT UND BUTTER was founded by Creative Director Devin Leick at the intersection of commerce, marketing and visual production.
His approach connects the people defining the commercial objective with the people producing the film and photography. Clear decisions before production make the final assets more useful.
About BROT UND BUTTERSelected commissions
WHAT SHOULD THE CAMPAIGN
MAKE POSSIBLE?
Introduce the objective, the existing direction and the production framework. We will tell you clearly whether the project fits.
Start a project